about us

We started Proposition to help people do things they wouldn’t have otherwise imagined by telling compelling stories about businesses we believe in. We’re all about challenging ourselves to be audacious and do innovative work that creates results for our clients.

At Proposition, we’re passionate about what we do, and about having fun while we do it. Read on to get to know our team.

dream team

Simon Walker
Simon Walker
founder & strategy director

I lead the Proposition team towards our promised land of helping people do things they wouldn’t have otherwise imagined. Whether we’re delivering great marketing work, helping people innovatively manage customer data, or just saying yes to great ideas and getting stuck in, I’m loving every second of it.

what is your why?

I genuinely believe that we’re entering a new era for business – one where education, compelling stories, and brilliant experiences will be how businesses win. I’m really passionate about leading Proposition and our clients to transform the way they view marketing to take advantage of this change, and having a blast on the way.

Kristina Roberts
Kristina Roberts
visual strategist

I oversee all visual elements across a wide range of marketing collateral, and am responsible for managing client projects. Whether its graphic design, illustration, web, photography, or anything else creative, I find the solutions to suit our clients’ needs. I enjoy problem solving and creating compelling stories to tell. In a nutshell, I make sure we deliver great results!

what is your why?

Graphic design is my passion and I believe it is essential to have a brand strategy to illustrate your story. I help to visually communicate your story to your customers in ways you wouldn’t have otherwise imagined by embracing the realms of 2D and digital design. I take pride in the work we deliver from strategy to execution.

Tommy Jiang
Tommy Jiang
marketing strategist

My role in Proposition team is to help our clients tell their stories. Great storytelling needs to be genuine and compelling for it to connect with the audience. Whether it is what’s on your website or communicating your service on your social media, I am your go-to guy. I work with our clever team of creatives to deliver marketing that is unique, fun and most importantly- effective.

what is your why?

I studied Fine Arts, so I know a thing or two about the power of creativity and meaning. I do what I do based on the core belief that creativity and creative problem solving needs to be in the soul of every business. What pulls at our heartstrings more than seeing (or reading) something that you can relate to? It’s something that we feel we can be a part of. Communication is about transferring the information from one point to another, but I believe we can all strive towards a world we communicate more. More boldly, more authentically, more creatively and more audaciously.

Kris Natarajan
Kris Natarajan
technical specialist

I keep the Proposition team and our clients up to date on the latest changes in digital advertising and marketing technology, as well as being responsible for doing all the hard work behind the scenes that gets our clients in front of their target market’s eyeballs. I’m also a specialist in building funnels, and getting the most out of tools like HubSpot. If you’re working with Proposition, I’ll be making sure you get the best value for your advertising dollar.

what is your why?

I love helping great businesses show themselves in a new light, and grab attention that they never previously thought was possible. I’m passionate about using new tools and technologies to solve exciting business problems. Keeping up with the rapid pace of change in the digital world gives me new perspectives every day, and helps me learn and grow continuously.