Robots in disguise.

Transformers, are you ready?

How to measure your marketing return on investments

For too long, we’ve taken the approach that marketing spending isn’t 100% measurable. It comes back to John Wanamaker’s famous quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This rings true for far too many marketers, even in 2023.

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Most recent.

Creative Ways to Change the Tech Industry

11/7/2023

Jules Raynes

Creativity in the tech industry is like having one roll of toilet paper left in the house. It’s hoarded juuust for the essential occasions. But in the world of coding, data governance, IT security and computer science, we say it’s time to buy more toilet paper and spread the creativity roll across every occasion.

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Transformation

The Best Marketing Advice You’ll Ever Read

16/5/2023

Jules Raynes

“Advertising is not an art form; it’s a medium for information, a message for a single purpose: to sell.” - David Ogilvy.

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Proposition

4 Sustainable Lessons From A Sustainable Campaign

6/4/2023

Jules Raynes

If we can create a carbon-neutral/zero-landfill campaign around NZ within six weeks and with a team of seven, then any business can do it.

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Transformation

Creating a carbon-neutral/zero-waste marketing campaign was f*cken hard

4/9/2023

Jules Raynes

We created a roadshow across Aotearoa that would focus on diversity, inclusion and sustainability in the tech industry. This is our journey, through the words of Simon, on our triumphs, struggles and ultimate success.

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Transformation