The Break Up Campaign

Client: Base2

Vendor: Ingram Micro

Base2 have successfully transformed their business by deploying Microsoft Azure internally. The next step for this activity is to conduct a target accounts focused campaign on Azure transformation, focused on delivering the Base2 sales team qualified Azure conversations to sell through. The main focus will be to create the right conversations with businesses to discover why they haven't moved to the Cloud. Our creative concept: ‘tinder’ date video where we are personifying the downsides of on-prem as bad characteristics and good traits of Azure. Supplementary blogs expands and explains the characters featured.

No items found.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

No items found.
No items found.

More case studies