Base2 have successfully transformed their business by deploying Microsoft Azure internally. The next step for this activity is to conduct a target accounts focused campaign on Azure transformation, focused on delivering the Base2 sales team qualified Azure conversations to sell through. The main focus will be to create the right conversations with businesses to discover why they haven't moved to the Cloud. Our creative concept: ‘tinder’ date video where we are personifying the downsides of on-prem as bad characteristics and good traits of Azure. Supplementary blogs expands and explains the characters featured.