Datacom needed to shape their messaging around how and where their customers worked. Since everybody’s working environment has changed so drastically over the past few years, Datacom needed to change their approach to the needs of their customers. We helped them with that messaging and worked on some in-house issues they were struggling with. They needed a fresh new perspective to come in and shake things up, and their brand image needed a push. First, we researched Datacom’s business and customer personas. Who is going to need their products and services? Where, what, and how will customers use their products? Once we established that, then we focused on messaging and visuals that will speaker to their audience. Datacom Campaign Message: "Aotearoa. Work, Your, Way. We’ve always done things a bit differently, doing what’s right for us in this beautiful country. We also like to work differently. Whether it’s meeting on-site, in a café or in the boardroom, our work follows us, not the other way round. Workers are lifestyle oriented and businesses that can meet those needs will attract and retain the best people". This campaign message enabled flexible, suitable and inspiring new ways of working that suit employees and their various lifestyles.
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