Event Activation with Base2

Client: Base2

Through strategic discussions with our client, we develop a series of movie events to improve brand experience & customer retention. We utilised Marketing Development Funds (MDF) made available from technology vendors to create an experience with deep customer engagement. We were able to deliver an end-to-end project, from conception to execution. We were tasked with creating visual assets, copy content and took care of the registration & venue co-ordination. Result: our client was excited to see their brand in action and to expand beyond traditional ways of engaging with their customer.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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