John Wanamaker said this in the late 19th century, however the reality for too many businesses is that this holds true today. Digital marketing should have changed all of this - but businesses still just throw money at a whole range of ideas without having the level of reporting and analytics to tell them whether the money’s actually generating results.
Agile marketing starts with your bottom line in mind. Whether you’re trying to add new customers, grow your sales to existing customers, or improve retention rates, everything we do focuses on delivering tangible results for your business.
Regardless of where we’re aiming, it’s important that how we’re performing is totally transparent. We use industry leading marketing technology to give you live access to the results we’re delivering, and enable you to communicate with us effectively.
Agile marketing is built around failing quickly. The faster we fail, the more we learn, and the quicker we improve (as long as we do it cheaply!). By being able to adapt on the fly, we’re able to take full advantages of opportunities that appear for your business.
We have a core team of strategists and advertising specialists that are supported by freelance resources. This means that we quickly build the perfect team for your project, and aren’t tied into selling you certain types of creative just because we have to pay salaries.
Good strategy is done quickly. That’s why we limit our Strategy and Discovery Session to four hours and get started on implementation and testing as fast as possible. We’ll cover your short term objectives, long term goals, your customer personas, and how we’re going to tell the story.
There are a few boxes we need to tick before we get into the continuous delivery marketing work. We’ll make sure your marketing technology stack [link to what is a tech stack] is working, or implement our preferred tools. We’ll also make sure your website, brand and other material is telling your story, and isn’t costing you a return on the investment you’re making.
At the heart of agile marketing is your backlog. This is a list that consists of all the work that needs to be done to achieve the results you’re after. Every idea - whether it’s ours or yours - is represented there, and we’ll work alongside you to prioritise everything and make sure that the most effective actions are done first
Once we’re done strategy, foundation and prioritisation we’re on to getting stuck in to delivering you results. By working on the prioritised actions, running lots of tests and constantly listening to analytics, performance data and real customer feedback, we’ll be constantly optimising your marketing to move closer to achieve your goals. We keep you fully engaged throughout the process, with access to live reporting, easy communication and project dashboards.
As a HubSpot prioritisationer, we put HubSpot at the core of our agile marketing technology stack. Whether we’re running HubSpot Marketing Starter as a analytics and customer management tool, or HubSpot’s professional tools to provide cross-journey marketing grunt, it’s our preferred choice.